6 Trends on market 01 02 Consumers are seeking for convenience. For their meals but also for the festive occasions. 03 04 Consumers are in a budget squeeze. Health is an important influencer for purchasing food. Consumers are thriving towards a flexitarian lifestyle. This flexitarian lifestyle is due to different reasons. Top 3 reasons for less meat-consumption are : Source: GfK Consumer Monitor Vlees Vion 2023, n = 1994 source: GfK, Behavior Change Nov.’22 EU-15 n=9,834 & April ‘22 n = 7,855 Concerned Struggling financially or slight worry about job or not working Highly afraid of losing job or currently unemployed Financially comfortable. Not/only slightly worried about job or not working *CEE = Central & Eastern Europe WSE = Western Europe CEE WSE Affected CEE WSE Resistant CEE WSE 44% 49% 39% 18% 19% 18% 38% 32% 44% Crisis Types: Top trends to influence purchasing vs. spring '22 Healthy ingredients Plant-based products Country of origin High inflation / Price perception Carbon neutral products Time-saving solutions Natural ingredients Premium products Eco-friendly packaging material Local / regional products Corporate responsibility Animal-friendly products High product quality and safety Personalization of products Influence stable Influence up Influence down Personalized promotions / advertising Waste reduction Organic products 6 | VIONSPIRATION VIONSPIRATION | 7 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 2018 2023 Meat Too Expensive Sustainability Reasons Animal Welfare
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