Introduction Leon Cuypers & Gert-Jan Veenes Innovative Tasty & Healthy Tasty & Convenience Welcome to the latest edition of our magazine about innovations! In this issue, we are thrilled to showcase new concepts and products that are inspired by the latest consumer trends. In the forefront of the market, where we have translated the most recent consumer needs and insight from the GfK consumer panel into products that prioritize ethical awareness across our entire balanced supply chains. We believe in the importance of staying ahead of the curve and bringing you the latest advancements in our businesses. We aim to empower our customers to not only sustain but thrive in their market by expanding their product portfolios with the newest innovations in both the fresh meat and plant-based industries. In this edition, we proudly present a selection of our newest products, all designed with a focus on three essential pillars of society: health, convenience and sustainability. As you delve into the pages ahead, we hope you find inspiration that fuels your journey within the markets we serve. Leon Cuypers: COO Vion Benelux. Gert-Jan Veenes: Director National Sales Vion Benelux. Our product-development team has been able to create a full line of organic deli cut products and easy meat-pieces. From the GfK consumer behavior results we see that health is an important driver towards our consumers. In our developments we already implement the new algorithm of the Nutriscore calculation. Convenience means “quick and easy” to use. Consumers are looking for convenient, tasty products. Whit that in mind we developed a whole range of bits and bites for usage in all kitchens. For sustainability reasons we decided to publish this new VionSpiration online. This saves paper, ink, and transportation costs. Have fun reading, and we hope this Vionspiration magazine will serve as a platform for dialogue for co-creation, and collaboration with Vion Retail. We are happy to create and explore together new and exciting possibilities in the world of private-label protein products. 4 | VIONSPIRATION VIONSPIRATION | 5
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