“I was born not knowing and have had only a little time to change that here and there.” - Richard Feynman (1999) Avans has articulated its vision for practice-oriented research and its impact, emphasising collaboration with various stakeholders. The title of this vision, ”Knowledge in Development,” was chosen deliberately to reflect the dynamic role and influence Avans’ aims to achieve as a knowledge institution. Avans is motivated to contribute to the development of people and organisations, create knowledge through co-creation, and support major transitions for social and ecological sustainability, both now and in the long term. Avans focuses its research efforts on a limited number of internally and externally assessed thematic priorities, linked to the Sustainable Development Goals (SDG). One of these themes is Well-Being Economics which is addressed in CoE BWNO. 2.1 The Vision of CoE BWNO CoE BWNO envisions a sustainable future for everyone. This vision is carried forward through six research groups namely Impactful Value Chains, Unthinkable Marketing, New Entrepreneurship, Sustainable Finance and Accounting, Economy in Common and Laws and Regulations. These six groups are connected by three core focus areas, as shown in Figure 2.1. Research on materials and nature is vital for promoting sustainable economic growth. By studying sustainable resource management, circular economy models, and green innovations, researchers can develop strategies that allow for economic growth while safeguarding the planet’s health. Data and digitalisation in the economy is another crucial research area, particularly as the digital revolution continues to reshape industries and societies. This research can reveal how digital innovations such as artificial intelligence enhance efficiency, and boost competitiveness. Digitalisation promotes smarter decision-making and can lead to better resource optimisation. Chapter 2 6 2.1 The Vision of BWNO
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