For that to happen, the entrepreneur must not only understand the challenges we face such as climate change, and social inequality, but also engage in deep introspection. This involves critically examining their own values, motivations, and aspirations and considering how these align with the broader societal impact they wish to achieve. Responsible venturing requires entrepreneurs to ask themselves not only what they want to accomplish but also why and how they will achieve this. Thus, balancing personal ambitions with social and environmental responsibilities. Strategic Position of the Entrepreneur In Part 3, the focus shifts to the strategic role entrepreneurs play within society. Entrepreneurs are uniquely positioned to tackle pressing challenges such as climate change, inequality, and rapid technological advancements. Through their ability to innovate and with a clear vision, they can create value that transcends financial gain. They can reshape industries and drive systemic change. This part examines entrepreneurial behaviour and leadership attributes that enable entrepreneurs to fulfil their role effectively. By thinking long-term, entrepreneurs can make a lasting impact. They can use their influence to inspire change that would impact the society they live and work in. The Centre of Expertise Wellbeing Economy and New Entrepreneurship (CoE BWNO), seeks to ensure that change makers such as entrepreneurs do not feel isolated and to support them through the transitions they encounter. Unlike in The Matrix, where individuals adapt to an inferior situation at great personal cost, these individuals can drive systemic change, creating a more sustainable future for society. In the following chapter we will first give a brief background of the position of New Entrepreneurship within Avans University of Applied Sciences (UAS) as research group within CoE BWNO and the thematic focus that New Entrepreneurship will have for the following years. 5 Chapter 1. Introduction
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