Entrepreneurial Behaviour for a Sustainable Future

The subtitle of this book, Escaping the Matrix: Innovative Leadership for Sustainable Change, was intentionally chosen as a reference to the movie The Matrix. This film captivated me with its concept of humans unknowingly living in a simulated reality created by intelligent machines, believing the illusion to be the real world. Its thought-provoking narrative inspired me to question many aspects of my own life and the world around me. The metaphor of The Matrix extends beyond the simulated reality depicted in the film; it serves as a lens through which to examine the structures and paradigms that shape our society. Much like the characters who awaken to the true nature of their world, we must recognise and challenge the systems that confine us, including the economic systems that prioritise short-term profit over sustainability, the social systems that perpetuate inequality, and the cultural norms that discourage meaningful change. Entrepreneurship offers a pathway to ”escape” these constraints to enable us to reshape our realities through innovation and leadership. In this book, I focus on two critical aspects of entrepreneurship: Responsible Ventures and the Strategic Position of the Entrepreneur. These themes form the foundation for examining how entrepreneurs can act as change agents, navigating complex societal challenges while maintaining ethical and sustainable practices. The insights presented here will not only inspire individual entrepreneurs but also set the research priorities for the New Entrepreneurship research group. Responsible Ventures of the Entrepreneur Part 2 of the book delves into how entrepreneurs can venture responsibly on their journeys as catalysts for change. Drawing from Amartya Sen’s concept of ‘functionings’ (Sen, 1999), we will explore how entrepreneurship is not merely about material success but about enhancing quality of life by creating the freedom to achieve meaningful goals. Entrepreneurs have the unique ability to step out of comfort zones, challenge the status quo, and transform their ecosystems. ”I had wanted to make history move ahead in the same way that a child pulls on a plant to make it grow more quickly. I believe we must learn to wait as we learn to create. We have to patiently sow the seeds, assiduously water the earth where they are sown and give the plants the time that is their own. One cannot fool a plant any more than one can fool history.” - Václav Havel (1990) Chapter 1 4 Chapter 1. Introduction

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