Virgil van de Gevel Wilko van Eck Virgil van de Gevel is researcher with the New Entrepreneurship research group and a senior lecturer and researcher in the fields of Marketing, Strategy, Data, and Innovation. He brings extensive experience from both academia and the corporate sector, having held roles at companies like PepsiCo and Sara Lee. At Avans University of Applied Sciences, he teaches and coaches international students, specializing in marketing research, personal branding, and datadriven strategy. Additionally, Virgil is involved with NIMA as a senior examiner, developing strategic marketing assessments. His expertise includes coaching case competition teams and advancing digital transformation in education. Wilko is involved as a lecturer-researcher in the New Entrepreneurship research group. He is a lecturer and project coach in the Business Administration programme in the Internship & Minors team. In addition to supervising third-year students and graduates during their (graduation) internship, Wilko is coordinator and lecturer in the faculty AMBF’s minor Consultancy. He graduated in Business Administration at Erasmus University Rotterdam and Business Process Re-Engineering at Nijenrode University. For more than 25 years, he worked in the (inter)national business community in various board and management positions and as an entrepreneur, before transferring his knowledge and experience to the students in 2020 as a lecturer and project coach in Business Administration at Avans. 57 Chapter 10. Members of the Research Group
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