Figure 7.1: Conceptual Framework of the interplay between innovation culture, a commitment to sustainability and innovation achievements in a firm (Source: Created by the author; original concept from Jin et al. (2019)) 7.1 Innovation by Design A fundamental principle in product innovation that contributes to a wellbeing economy is the integration of ecological, social, and economic factors throughout the product design and development process. By considering these dimensions simultaneously, businesses can create products that not only meet market demands but also promote environmental sustainability, social equity, and long-term economic viability. Braakhuis and Fransman (2024) launched a model called Safe and Sustainable by Design (SSbD). Although directed towards the chemical industry, the principles apply to other industries as well. In the model they follow four design steps: 1. Defining design criteria: For the intended use of the material or product. 2. Quick screening: On all SSbD aspects (health, safety, sustainability, functionality, end-oflife and cost). 3. Visualisation: Integration of impact on SSbD aspects and visualisation of trade-offs. 4. Decision making: Based on transparent visualisation and scenario testing. The quick screening phase plays a central role in ensuring sustainability factors are considered early on in the product development cycle. By evaluating crucial elements such as the product’s end-of-life impact, design teams can integrate sustainability into the stage gate process, thus ensuring that every product iteration aligns with broader environmental and social goals. The same principles apply when innovating within the circular economy such as designing a product that can be disassembled for easier repair. technological advancements. However, companies that successfully combine sustainability with innovation, often reap long-term benefits in terms of enhanced reputation, and stronger customer loyalty. Figure 7.1: Conceptual Framework of the interplay between innovation culture, a commitment to sustainability and innovation achievements in a firm(Source: Created by the author; original concept from Jin et al. (2019)) 7.1 Innovation by Design A fundamental principle in product innovation that contributes to a wellbeing economy is the integration of ecological, social, and economic factors throughout the product design and development process. By considering these dimensions simultaneously, businesses can create products that not only meet market demands but also promote environmental sustainability, social equity, and long-term economic viability. Braakhuis and Fransman (2024) launched a model called Safe and Sustainable by Design (SSbD). Although directed towards the chemical industry, the principles apply to other industries as well. In the model they follow four design steps. 1. Defining design criteria: For the intended use of the material or product. 2. Quick screening: On all SSbD aspects (health, safety, sustainability, functionality, end-of-life and cost). 3. Visualisation: Integration of impact on SSbD aspects and visualisation of trade-offs. 37 7.1 Innovation by Design
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