Entrepreneurial Behaviour for a Sustainable Future

The MoA’s multidisciplinary approach draws on the multi-identity self, urging individuals to explore the values and mental models that shape their actions and to reconnect with their authentic selves. This self-awareness is crucial for developing agency, which in turn strengthens collective efforts toward organisational transformation. MoA consists out of a six-step method grouped into an iterative process of determining the (i) individual agency, (ii) creating a collective agency, and (iii) creating systemic transformation (see Figure 5.3). Figure 5.3: Iterative process of determining the (i) individual agency, (ii) creating a collective agency, and (iii) creating systemic transformation (Source: Created by the author) 5.3 Individual Agency: Reclaiming Control and Aligning Values Mindset By engaging with the MoA framework, individuals are invited to reflect on their multi-identity selves, described by the complex and evolving nature of human identity. Therefore, this brings us to the first two steps: 1. Who I Am: This step encourages individuals to engage in self-reflection, uncovering their identities and intrinsic motivations. By recognizing who they are, individuals become more aware of how their personal values can align with their professional roles. 2. What I Value: Once individuals understand their identities, the next step is to identify what they value most in life and work. This process helps align personal values with the organisation’s goals. The goal is to uncover the values that individuals may not have consciously considered or explored deeply. This process allows individuals to reclaim control of their lives, breaking free from the adaptive preferences that have been passively accepted within dysfunctional systems. In line with Sen’s Capability Approach, the MoA emphasizes that well-being is achieved when individuals have the freedom and capabilities to pursue the lives they value (Sen, 1999). This self-awareness and agency are fundamental to aligning individual actions with collective goals in organisational contexts. The MoA’s multidisciplinary approach draws on the multi-identity self, urging individuals to explore the values and mental models that shape their actions and to reconnect with their authentic selves. This self-awareness is crucial for developing agency, which in turn strengthens collective efforts toward organisational transformation. MoA consists out of a six-step method grouped into an iterative process of determining the (i) individual agency, (ii) creating a collective agency, and (iii) creating systemic transformation (see Figure 5.3). Figure 5.3: Iterative process of determining the (i) individual agency, (ii) creating a collective agency, and (iii) creating systemic transformation (Source: Created by the author) 5.3 Individual Agency: Reclaiming Control and Aligning Values Mindset By engaging with the MoA framework, individuals are invited to reflect on their multi-identity selves, described by the complex and evolving nature of human identity. Therefore, this brings us to the first two steps. 1. Who I Am: This step encourages individuals to engage in self-reflection, uncovering their identities and intrinsic motivations. By recognizing who they are, individuals become more aware of how their personal values can align with their professional roles. 2. What I Value: Once individuals understand their identities, the next 26 5.3 Individual Agency: Reclaiming Control and Aligning Values Mindset

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