4.5 Conclusion The common understanding thus far is that current business practices have led to the overutilisation of Earth’s resources, thereby creating an unsustainable ecosystem for its inhabitants. It is evident that relying solely on profit-driven models is no longer sufficient to address the complex, interconnected challenges that we face today. To foster a sustainable future, there is a pressing need to shift toward a well-being economy that prioritises the balance between economic gains, social well-being, and environmental stewardship. This transition requires a collective effort involving policymakers, businesses, and individuals who understand that prosperity must be redefined to encompass more than financial metrics. Corporate Social Responsibility, well-being indicators, non-financial reporting such as CSRD, and the Framework for Strategic Sustainable Development illustrate the steps that institutions and organisations can take to align their actions with sustainability goals. Is should be important for businesses and entrepreneurs that these efforts move beyond rhetoric and become an integral part of everyday business strategies. A culture of sustainability should be intentionally fostered at all organisational levels, beginning with leadership, but also engaging all employees to ensure that sustainability becomes a shared value and guiding principle. To effectively address these challenges, concepts from well-being economics must be implemented, and the role of the entrepreneur becomes increasingly important in contributing to this transformation. Entrepreneurs have the ability to innovate, disrupt, and lead the way in building a more sustainable and equitable economy. An economy that benefits not only shareholders but also society at large. In the next chapter, we will explore how entrepreneurs can contribute to such systemic change, focusing on collective agency; a values based process. 22 4.5 Conclusion
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