Figure 2.1: BWNO focus areas (Source: Created by the author) Finally, research on people and collaboration emphasises the social dynamics that contribute to economic success. Exploring how human relationships and collaboration foster productivity, creativity, and innovation is essential for developing inclusive and innovative economies. 2.2 New Entrepreneurship To support the broader CoE BWNO focus areas, the New Entrepreneurship research group concentrates on three key elements believed to drive sustainable innovation in businesses: Collective Agency, Regenerative Leadership, and Entrepreneurial Behaviour (see Figure 2.2). The goal is to deliver practice-oriented research that arises from realworld questions and problems, focusing on improving key themes that drive sustainability, particularly in areas such as energy and digital transitions, the circular economy, and social enterprises. From this basis five main research questions were developed that will guide our research namely: • How do entrepreneurs overcome barriers and leverage opportunities to contribute to sustainable economic development and the circular economy? • What leadership styles and traits are most effective in balancing profitmaking with environmental responsibility to drive the success of green ventures? • How do green entrepreneurs utilize digital transformation, co-creation, and R&D investments to foster innovative and scalable sustainable solutions? • How can change management strategies and organisational culture be adapted to support transitions toward sustainable business models and practices? • How does digitalisation enable entrepreneurs to innovate and scale sustainable solutions while addressing the challenges of the green economy? 2.2. New Entrepreneurship 7 Figure 2.1: BWNO focus areas (Source: Created by the author) Finally, research on people and collaboration emphasises the social dynamics that contribute to economic success. Exploring how human relationships and collaboration foster productivity, creativity, and innovation is essential for developing inclusive and innovative economies. 2.2 New Entrepreneurship To support the broader BWNO focus areas, the New Entrepreneurship research group concentrates on three key elements believed to drive sustainable innovation in businesses: Collective Agency, Regenerative Leadership, and Entrepreneurial Behaviour (see Figure 2.2). The goal is to deliver practice-oriented research that arises from realworld questions and problems, focusing on improving key themes that drive sustainability, particularly in areas such as energy and digital transitions, the circular economy, and social enterprises. From this basis five main research questions were developed that will guide our research namely: • How do entrepreneurs overcome barriers and leverage opportunities to contribute to sustainable economic development and the circular economy? • What leadership styles and traits are most effective in balancing profit7 2.2 New Entrepreneurship
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